TL;DR
- Most public Luma events aren’t featured on the discover page: 75.3% are hidden.
- Austin has a hidden event share of 92.1%.
- Startup events are often hidden, with 84.3% not featured.
- At least half of events are hidden in 21 cities.
- You can check if an event is hidden using the event checker.
Many assume Luma’s discover page shows everything, but event statistics show that hidden events are common across cities and categories. Hidden Events tracks both featured and hidden Luma events, making it possible to see what you’re missing if you rely on the discover page alone.
How many public events are actually hidden from Luma’s discover page?
Most public Luma events are not featured on the discover page: 75.3% are hidden. That means 2359 out of 3132 tracked events are hidden, while 773 appear on Luma’s discover page. If you only browse the discover page, you’re missing many public events that are open to anyone with the link. This is especially important for people who want to discover new gatherings or connect with communities that may not be promoted as widely.
You can see all the Luma events we track, both hidden and featured, on Hidden Events. The event checker lets you paste a Luma link to see if it’s hidden. For more detail, check all the Luma events we track. Luma’s own discover page is at Luma discover page, but it doesn’t list every public event. By using these resources, you have a much better chance of finding events that fit your interests, even if they’re not front and center.
Key takeaway: Most public events are hidden from the main listings, but they’re still open to anyone who finds them.
How does the hidden share differ between cities?
Hidden event shares vary widely from city to city. Austin has a hidden share of 92.1%. By contrast, Lisbon has a hidden share of 48.5%. Out of 22 ranked cities, 21 have at least half their events hidden. The median hidden share is 68%.
If you’re looking for events in cities like San Francisco events, Seattle events, or NYC events, you’ll notice the hidden event share shifts a lot depending on location. This means your experience can change depending on where you search. To see what’s actually available, visit city pages like Miami events or Austin events, which show both hidden and featured events. For local event discovery, you can also use the city events widget to keep up with what’s new in your area. Comparing cities helps you understand where hidden events are more common, so you can adjust your search.
In some cities, many public events are not immediately visible on Luma’s main listings. If you want a true sense of what’s happening locally, it’s worth checking city-specific lists and tools. This approach uncovers more opportunities for networking, learning, or just getting out and meeting people.
Key takeaway: The hidden event share isn’t the same everywhere, some cities have many more hidden events than others.
Which event categories have more hidden events?
Startup events have a hidden share of 84.3%. Networking events are also often hidden, at 76.3%. AI events have a hidden rate of 70.4%. Tech and Business events have hidden shares of 64.4% and 67.4% respectively.
If you’re searching for Startup or Networking opportunities, you can’t rely on the discover page alone. For more on hidden AI events, check our guide to what luma ai events are happening. If you’re interested in virtual event statistics, our guide to virtual event statistics covers hidden rates for online gatherings. The San Francisco tech events and Austin tech events pages show how many tech events are hidden in those cities.
Hidden Events also tracks trends by category, so you can focus your search on the event types that matter to you. If you want to see how Networking or Business events compare, you can browse category-specific lists and see which are more likely to be hidden versus featured. This can help you plan your event strategy, whether you’re attending or organizing.
Key takeaway: The odds of an event being hidden depend a lot on its category, with Startup and Networking events especially likely to fly under the radar.
What does the breakdown look like by city and category?
Below is a table summarizing key event statistics by city and category:
| Metric | Value |
|---|---|
| Hidden events (all cities) | 2359 |
| Hidden share (all cities) | 75.3% |
| City with highest hidden share | Austin (92.1%) |
| City with lowest hidden share | Lisbon (48.5%) |
| Hidden share: Startup | 84.3% |
| Hidden share: Networking | 76.3% |
| Hidden share: AI | 70.4% |
| Hidden share: Tech | 64.4% |
| Hidden share: Business | 67.4% |
If you want to see live numbers for specific cities, check San Francisco events, NYC events, or Seattle events. For deeper dives into categories, visit our guide to event statistics or our guide to event statistics. These pages let you compare cities and categories side by side, making it easier to spot trends and outliers.
Hidden Events makes it simple to track these numbers as they change. Since the data refreshes every few hours, you can always get current statistics for your city or category of interest. This helps you stay updated if you’re planning to attend or promote events.
Key takeaway: Both city and category matter, a lot. Some places and themes are much more hidden than others.
How can you find and track hidden events?
You can browse all hidden and featured Luma events for any city on Hidden Events, not just what’s featured on Luma’s discover page. Organizers can use the add-event page to get their events listed, and anyone can use the event checker to see if a specific event is hidden. For ongoing updates, try the city events widget to embed live listings on your site.
If you want to reach more people, Hidden Events refreshes its listings every few hours. You can submit your Luma calendar and your event will go live in about ten minutes. For more tips, see our blog guide. For more about the Luma platform or its discover page, see Luma and Luma help center.
If you’re ready to see what’s happening, browse all the Luma events we track for live city and category lists. This gives you a real-time look at both hidden and featured events, helping you discover more opportunities.
About the author. Himanshu Saleria, Founder, Hidden Events. I love meeting people. I’ve been attending events, hosting them, and picking up patterns along the way for what makes a gathering worth showing up to. Hidden Events surfaces what I’ve been finding. Himanshu Saleria on LinkedIn