Event statistics: hidden Luma events in many cities

TL;DR

• 75.8% of public Luma events are hidden across 27 cities.
• Austin has the highest hidden share at 91.4%.
• Startup events are more likely to be hidden, with 83.7% hidden.
• Tuesday is the busiest day for events, accounting for 18.1%.
• You can check your event status and browse hidden events with free tools.

Event statistics for Luma show a clear tension: many events are public, but a large share are not featured on Luma’s discover page. You might miss many in your city unless you use Hidden Events. The numbers reveal which categories and cities have higher hidden shares, and how you can find these events.

How many Luma events are hidden across all cities?

Across all cities, 2480 public Luma events are hidden right now. These are events anyone can RSVP to, but they aren’t featured on Luma’s discover page. If you rely on Luma’s listings, you’ll likely miss many gatherings unless you use Hidden Events. The hidden share is 75.8%, so many events go unseen by people browsing Luma’s main page.

If you want to see every event happening in your city, check all the Luma events we track. Hidden Events updates every four hours, so the numbers stay fresh. You can also see how many events are featured versus hidden. For a specific event, try the event checker to see if it’s hidden or featured.

Key takeaway: Many public Luma events are hidden, so browsing only Luma’s discover page means you’ll miss local gatherings.

How does the hidden event share differ between cities?

The hidden event share changes a lot from city to city. Austin has the highest hidden share at 91.4%, while Lisbon sits at 51.4%. Some cities have almost all their events hidden, while others show more on Luma’s discover page.

There are 23 cities where at least half the events are hidden. The median hidden share across ranked cities is 67.9%. If you want to see what’s happening in your area, check San Francisco events, NYC events, or Austin events, each city page shows both featured and hidden events.

You can also use the city events widget to embed upcoming events for any city on your site. If you’re in a city with a high hidden share, it’s even more important to look beyond Luma’s discover page. See Luma’s own listings at Luma discover page and compare to what Hidden Events surfaces.

Which event categories are more likely to be hidden?

Startup events are more likely to be hidden, with 83.7% hidden. Networking and Other categories also have high hidden shares: 75.2% and 84.5%. Categories like Crypto and Design have lower hidden shares, but many events are not featured.

Here’s a breakdown:

If you’re looking for Startup or Networking events, you’ll find many that aren’t on Luma’s main listings. Check our guide to event statistics for trends in tech and networking events. You can also browse San Francisco tech events or NYC tech events to see which are hidden.

Key takeaway: Startup, Networking, and Other categories often have high hidden shares, so you’ll need to look beyond Luma’s featured events to find them.

What days are busiest for events, and are they likely to be hidden?

Tuesday is the busiest day for events, with 18.1% starting then. Even on busy days, many events are hidden. If you want to catch events this weekend, check San Francisco this weekend, NYC this weekend, or Seattle this weekend. These pages show both featured and hidden events, so you won’t miss out.

You can also see Luma’s own listings at Luma discover page for comparison.

How can organizers and attendees find hidden events?

Organizers can add their Luma calendar to Hidden Events using the add-event page. The process is fast: submitted events go live in about 10 minutes. Attendees can use the event checker to see if a specific event is hidden from Luma’s discover page.

If you’re searching for hackathons or virtual gatherings, check our guide to how to find hackathons or our guide to virtual event statistics. These guides show how hidden events affect what people actually find. For more tips, read our blog guide on getting your event listed where people look.

Hidden Events isn’t affiliated with Luma, but it crawls public event data every four hours. That means the listings stay current and you can spot events that would otherwise be missed. For Luma’s own support, see the Luma help center.

What do the numbers say about hidden events?

The numbers show a pattern: 75.8% of events are hidden, with 2480 not featured on Luma’s discover page. Austin stands out with 91.4% hidden, while Lisbon has 51.4%. Startup events often have high hidden shares, at 83.7%.

Here’s a quick comparison:

If you want to see every event, browse all the Luma events we track. For a city-by-city breakdown, check San Francisco events, NYC events, or Austin events.

Ready to find hidden events? Browse the live list on Hidden Events and discover what’s happening near you.

About the author. Himanshu Saleria, Founder, Hidden Events. I love meeting people. I’ve been attending events, hosting them, and picking up patterns along the way for what makes a gathering worth showing up to. Hidden Events surfaces what I’ve been finding. Himanshu Saleria on LinkedIn