How do I add my Luma event to Hidden Events?

Go to hiddenevents.online/add-event/, paste your luma.com event link, and submit. We check the event on Luma, work out its city, follow your organizer calendar, and list the event. It usually goes live in about 10 minutes.

Does it cost anything to list my event?

No. Adding an event and checking whether it is hidden are both free.

Will my future events be listed too?

Yes. Submitting one event pins your Luma calendar, so later in-person events from the same calendar in that city are picked up by our crawl without you doing anything. Events with a hidden address still need a quick manual review.

Which events can be listed?

In-person events in the 27 cities we cover. Online events are not listed. If your address is hidden on Luma, tell us the city and we review it by hand.

How do I know if Luma's discover page features my event?

Use the free checker at hiddenevents.online/tools/luma-event-checker/. It looks up your event and compares it with our latest crawl of the city's featured events. If the event is not in that crawl, it says so rather than guessing.

How to Get Your Luma Event Listed Where People Actually Look

Luma's discover page features only some events. Check if yours is hidden, then add it and your future events to Hidden Events for free.

TL;DR

Luma’s discover page features only a slice of what’s on. In San Francisco our latest crawl found 66 featured events and 410 that were not featured.
If your event is not featured, people browsing discover won’t see it, however good it is.
Add your event in one form. We list it and follow your calendar for future events. It’s free.
Not sure whether yours is hidden? Check it first.

Why is my Luma event not showing up on discover?

Luma decides which events it features on each city’s discover page. Per Luma’s own help page, featured events are picked by its curation team, and meeting the criteria does not guarantee selection. Everything else is still public: Luma says public events can be indexed by search engines. It doesn’t appear on that city’s discover page.

Across 27 cities, we currently track 3273 events. We crawl Luma every 4 hours, and in each city we find events in organizer calendars that were not on the featured list. You can see the split for your own city on its page, for example San Francisco. A few cities from our latest crawl:

City	Events	Featured	Not featured
San Francisco	476	66	410
New York	253	89	164
Austin	222	19	203
Sydney	131	12	119

That is not a judgement on quality. In SF, 410 of 476 events weren’t featured.

What does the Add Event tool do?

hiddenevents.online/add-event/ is a single form.

Paste one or more luma.com event links.
We look each link up on Luma and read its location.
If the event is in person and inside one of our cities, we pin the organizer’s calendar and run a crawl for that city.
The event shows up on that city’s page, usually within about 10 minutes.

Because we pin the calendar, you do not need to resubmit for the next event. In-person events from that calendar in that city are picked up by the regular crawl. Events with a hidden address still need a quick manual review.

What if my address is hidden or my event is online?

Hidden address: Luma lets organizers hide the venue until guests register, so we cannot tell the city from the link. Pick the city in the form and we review it manually, normally within a day.
Online events: these are not listed. Hidden Events is about in-person events.
A city we do not cover yet: the tool tells you so. The full list is on the Luma events hub.

How do I check whether my event is hidden first?

Use the Is my Luma event hidden? checker. Paste a link and it tells you the event’s city and whether Luma’s discover feed featured it in our latest crawl.

It is deliberately cautious. If your event is not in our latest crawl, for example because it is brand new or already over, it says “not found” instead of guessing that it is hidden.

Who is this for?

Anyone running public in-person events on Luma: community meetups, founder dinners, run clubs, workshops, hackathons. If you already have a calendar with a few events, one submission is enough to get all of them in front of people who browse our city pages.

Ready? Add your event. If you would rather show your city’s events on your own site, there is also a free embeddable events widget.