TL;DR
- Most public Luma events aren’t featured on Luma’s discover page, 75.8% are hidden right now.
- Hidden Events tracks 3273 events across many cities, exposing what the discover page leaves out.
- The hidden share varies: Austin leads with 91.4%, while Lisbon is lowest at 51.4%.
- Startup events are more likely hidden than Crypto events.
- Wednesday is the busiest day for virtual gatherings.
Curious about virtual event statistics? The numbers show a huge gap between what’s public and what’s promoted on Luma’s discover page. If you want the full picture, what’s hidden, which cities stand out, and when events peak, these stats reveal where to look and what you might be missing.
What do virtual event statistics reveal about hidden events?
Event statistics show that 75.8% of public Luma events are hidden from the discover page. Most events are findable only if you know the link. Hidden Events tracks 3273 public events across all supported cities, but just 793 appear on Luma’s discover page. So, if you’re browsing there, you’re seeing a fraction of what’s actually happening.
The main takeaway is that Luma’s discover page, found at Luma discover page, highlights just a small slice of public events. Hidden Events fills in the gaps by crawling Luma’s public event data every few hours. If you’re an organizer, you can get your events listed on Hidden Events through the add-event page. And if you want to see the difference for yourself, check the event checker to see if your event is featured or hidden.
Key takeaway: Most public Luma events are hidden from the discover page, but you can find them all with the right tools.
How does the hidden share of events differ between cities?
The hidden share of virtual events changes a lot by city: Austin has the highest hidden share at 91.4%, while Lisbon has the lowest at 51.4%.
If you’re in Austin, almost all public events are missing from the discover page, so relying on Luma’s own listings isn’t enough. The median city has 67.9% of events hidden. Across 23 ranked cities, 23 have at least half their public events hidden. Want to see what’s actually happening in your city? Check San Francisco events, NYC events, Seattle events, or Austin events. Each city’s page on Hidden Events shows both featured and hidden events.
Here’s a quick look at city-level hidden shares:
| Metric | Value |
|---|---|
| Highest hidden share city | Austin (91.4%) |
| Lowest hidden share city | Lisbon (51.4%) |
| Median city hidden share | 67.9% |
| Cities with half or more hidden | 23 |
| Ranked cities tracked | 23 |
Which event categories are most likely to be hidden?
Some event categories are much more likely to be hidden than others. The Startup category has the highest hidden share at 83.7%, while Crypto sits at the bottom with 56.2%.
If you’re interested in tech and startup events, you’re missing a lot if you stick to the discover page. Want to dig into specific categories? See San Francisco tech events and NYC tech events for full listings. For more on how event stats break down by type, check our guide to event statistics.
And if you’re an organizer, our blog guide explains how to get your events listed, so they’re visible even if they’re not featured on Luma’s discover page.
Key takeaway: Startup events are much more likely to be hidden than Crypto events, so category matters when searching for virtual gatherings.
What do the busiest days and trending times show?
Wednesday is the busiest day for virtual events, with 18.1% of all tracked events starting on that day. This isn’t just a minor spike, if you want to catch or host a well-attended event, midweek is the sweet spot.
With 1106 events scheduled in the next week, you’ll find more options than you might expect. If you want to keep tabs on what’s coming up, try the city events widget to embed upcoming events on your site. And for a deeper look at trends, see our guide to tech meetups, which breaks down popular days and times for different cities and topics.
How many events does the discover page actually show?
Luma’s discover page features just 793 of the 3273 public events tracked by Hidden Events. That means 2480 are public but not shown there. So, if you want a full list, you’ll need to look beyond Luma’s discover page and use sites like Hidden Events, which refreshes its listings every few hours.
If you’re curious about the full set, all the Luma events we track includes every public event, featured and hidden, across all supported cities. You can also check our guide to what luma discover page leaves out for more details about why so much is missing from the promoted listings.
What tools help organizers and attendees find hidden events?
Finding hidden events is easier than you think. Organizers can use the add-event page to submit their Luma calendar, getting events listed in about ten minutes. Attendees can use the event checker to see if an event is hidden or featured. Want to keep your community in the loop? Try the city events widget to display upcoming events on your own site.
If you need official Luma support, Luma’s help center is the place to go. And for a step-by-step on making your events more visible, our guide to why luma events are hidden breaks down the process.
Key takeaway: Whether you’re hosting or attending, Hidden Events and its free tools make it simple to find hidden virtual events and boost your reach.
Ready to see what’s happening right now? Browse all the Luma events we track and discover what’s really out there.
About the author. Himanshu Saleria, Founder, Hidden Events. I love meeting people. I’ve been attending events, hosting them, and picking up patterns along the way for what makes a gathering worth showing up to. Hidden Events surfaces what I’ve been finding. Himanshu Saleria on LinkedIn