TL;DR
- Hidden Events tracks 3273 public Luma events, including many not shown on Luma’s discover page.
- 75.8% of all events are hidden, with networking events especially likely to be missed.
- The hidden share varies widely by city, from 91.4% in Austin to 51.4% in Lisbon.
- Tuesday is the busiest day for events, capturing 18.1% of starts.
- Tech events are less common and less hidden than networking events, but still rarely featured.
If you care about event statistics, you can’t rely on Luma’s discover page alone. Hidden Events exposes the real numbers, showing how many events stay out of sight, and how the mix differs from city to city. The tension is clear: featured events are just a fraction of what’s actually happening.
What do event statistics reveal about hidden events?
Event statistics show that many public Luma events are hidden, with 75.8% not appearing on Luma’s discover page. This means events are accessible but easy to miss unless you know where to look. Hidden Events lists 3273 events, of which 793 are featured and 2480 are hidden. If you’re searching for gatherings, relying on the discover page at Luma’s discover page leaves out a huge share. Hidden Events brings together events from cities with very different hidden patterns.
Hidden events aren’t private, they’re public and RSVP-able, just not promoted by Luma. You can use the event checker to see if a specific event is hidden. If you’re an organizer, adding your calendar on the add-event page ensures your events are listed where people look. For a deeper explanation, check our guide to why luma events are hidden.
Key takeaway: Many events are hidden, so browsing Hidden Events gives you access to gatherings you’d miss on Luma’s discover page.
How do tech and networking events compare in visibility?
Networking events make up 1305 of the total, or 39.9%, while tech events account for 108 or 3.3%. Tech events are less common, but both categories see many events hidden from Luma’s discover page. Networking events are especially likely to be hidden, with 75.2% not featured. Tech events have a lower hidden share at 65.7%.
This means that if you’re searching for networking events, you’ll find that most aren’t visible on Luma’s main listings. For example, San Francisco networking events and NYC networking events pages on Hidden Events show listings you won’t see elsewhere. Tech events, though fewer, still often slip under the radar. You can explore San Francisco tech events or Seattle tech events for hidden meetups.
If you want to find networking events that aren’t on Google, check our guide to how to find networking events. For tech events not on Eventbrite or Meetup, our guide to how to find hidden events is a solid resource.
How does the hidden share differ between cities?
The hidden share varies widely between cities. Austin has the highest hidden share, 91.4%, while Lisbon has the lowest at 51.4%. The median city sits at 67.9% hidden. Out of 23 ranked cities, 23 have at least half their events hidden.
If you’re in Austin, you’ll find almost all events are hidden. In Lisbon, the hidden share is much lower, so more events appear on Luma’s discover page. Browsing Austin events or Miami events on Hidden Events lets you see the full list, not just the featured ones. For comparison, London events and Amsterdam events show a different mix.
Here’s a table showing the hidden share for key cities:
| Metric | Value |
|---|---|
| Highest hidden city | Austin |
| Highest hidden % | 91.4% |
| Lowest hidden city | Lisbon |
| Lowest hidden % | 51.4% |
| Median city hidden % | 67.9% |
| Cities half or more hidden | 23 |
| Ranked cities | 23 |
Key takeaway: The hidden share isn’t the same everywhere, some cities have nearly all events hidden, others far fewer.
What patterns stand out in event timing and category?
Tuesday is the busiest day for events, with 18.1% of all events starting then. This timing pattern can help you plan your week if you’re looking for gatherings. Tech events are less common, making up 3.3% of all events, while networking events dominate at 39.9%.
If you want to catch events as they happen, check all the Luma events we track and filter for upcoming ones. Many events are scheduled in the coming days. For a live view, try the city events widget, it lets you embed upcoming events for your city on any site.
The category with the highest hidden share is Startup. If you’re interested in startups, browsing San Francisco tech events or Austin tech events can surface meetups you’d miss elsewhere.
How can organizers and attendees use event statistics?
Organizers can use event statistics to understand where their events are likely to get missed and how to boost visibility. Adding your Luma calendar on the add-event page puts your events in front of people who search Hidden Events. Attendees can use the event checker to see if a specific event is hidden and browse Hidden Events for the full list.
If you want to learn how to get your event listed, our blog guide walks you through the steps. You can also check Luma’s help center for platform-specific support. For city-specific insights, San Francisco events and Seattle events pages show the real mix.
Hidden Events doesn’t host events, it lists public Luma events across many cities, including those not featured by Luma. The data is refreshed every few hours, so statistics stay current.
Key takeaway: Both organizers and attendees can use event statistics to find and promote events that would otherwise stay hidden.
Ready to see what’s happening? Browse all the Luma events we track for the live list.
About the author. Himanshu Saleria, Founder, Hidden Events. I love meeting people. I’ve been attending events, hosting them, and picking up patterns along the way for what makes a gathering worth showing up to. Hidden Events surfaces what I’ve been finding. Himanshu Saleria on LinkedIn