TL;DR
- Most public Luma events aren’t featured on Luma’s discover page.
- 76.9% of events are hidden across all tracked cities.
- Hidden shares vary by city and by event category, with Startup events at 83.5% hidden.
- New Delhi has a much higher hidden share than Lisbon.
- You can check if an event is hidden using the event checker.
When you search Luma’s discover page or browse any major event platform, you’re not seeing everything happening in your city. Many public events are not shown on featured listings at all, even though anyone with the link can RSVP. This gap changes how you find events and what you might miss. Here’s what the statistics show about hidden and public events.
How many public events are hidden from featured listings?
Across all tracked cities, 76.9% of public Luma events are hidden from Luma’s discover page. That means 2703 out of 3513 events are not shown in featured listings. If you rely on the discover page, you’re missing a huge share of what’s actually happening in your city.
Hidden Events lists both featured and hidden public events, giving you a much broader view than what you see on Luma’s discover page. If you want to see all the options, check all the Luma events we track. Missing out is easy when many events aren’t visible in the main listings.
This matters even more if you’re planning ahead. There are 1031 events scheduled to start soon across all cities. If you’re looking for something this weekend, you’ll find more choices on San Francisco this weekend or NYC this weekend than on the featured page alone.
Key takeaway: Most public Luma events are not visible on the featured page, so relying on official listings leaves you out of the loop.
How does the hidden share differ between cities?
Hidden event shares swing dramatically from city to city. New Delhi has the highest hidden share among ranked cities, with 90.7% of its public events not featured. On the other hand, Lisbon has a hidden share of 55.3%.
The median city hidden share is 78.2%. This means that in many cities, more than a few public events are hidden. In fact, 22 out of 22 ranked cities have at least a significant share of their events hidden. If you browse Austin events, you’ll see a much higher share of hidden events than if you check London events.
You can see more city-level event stats in our guide to event statistics, or dive into San Francisco events and NYC events to see the difference for yourself. The actual event landscape is much broader than what most platforms show.
Which event categories tend to have more hidden events?
Some event categories are much more likely to be hidden from featured listings. Startup events have a hidden share of 83.5%. Networking events are also often hidden, with 77.1% of them not shown on Luma’s discover page. Tech events have 72.9% hidden.
If you’re interested in Startup, Networking, or Tech, you’ll find many more options on Hidden Events than on the featured list. To see what’s actually out there, check San Francisco tech events or NYC tech events. These categories often slip past featured listings, so searching directly on Hidden Events gives you a wider set of options. For deeper category trends, see our guide to event statistics.
Key takeaway: Startup and Networking events are often hidden, so searching beyond featured pages reveals many more possibilities.
How do hidden and featured events compare by the numbers?
The gap between hidden and featured events is clear in the numbers. Here’s a table with the main statistics for all cities and key event categories:
| Metric | Value |
|---|---|
| Total public events | 3513 events |
| Hidden events | 2703 events |
| Hidden share (all cities) | 76.9% |
| Featured events | 810 events |
| Startup events (all cities) | 563 events |
| Startup hidden share | 83.5% |
| Networking events (all cities) | 1311 events |
| Networking hidden share | 77.1% |
| Tech events (all cities) | 96 events |
| Tech hidden share | 72.9% |
You can use the city events widget to see upcoming events for any city right on your site, or browse Hidden Events for the full list. If you want to compare trends by weekday, Thursday is the busiest day for events, with 19.3% of all events starting then.
How can you check if a specific event is hidden?
You can instantly check if a Luma event is hidden by pasting its link into the event checker. This tool shows whether the event appears on Luma’s discover page or is only accessible if you have the link. It’s free and doesn’t require an account.
This is useful for organizers who want to know if their event is discoverable, or for attendees who want to make sure they’re not missing something. For more on how to get your event listed, see our blog guide. You can also read about submission details in Luma’s help center.
Key takeaway: Checking hidden status is simple, just use the event checker to avoid missing out on public events.
How do you get your events listed on Hidden Events?
If you’re an organizer, you can use the add-event page to submit your Luma calendar. Your events will show up on Hidden Events, usually live in about 10 minutes. This helps you reach people who look beyond featured listings and want to see all public options.
If you want to see what’s coming up soon, check San Francisco this weekend or NYC this weekend. You can also explore our blog guide for tips on getting your event noticed. For more about Luma’s event system, see Luma’s home page.
Ready to see what you’ve been missing? Browse all the Luma events we track for the live list.
About the author. Himanshu Saleria, Founder, Hidden Events. I love meeting people. I’ve been attending events, hosting them, and picking up patterns along the way for what makes a gathering worth showing up to. Hidden Events surfaces what I’ve been finding. Himanshu Saleria on LinkedIn