TL;DR
- Many public events are not shown on Luma’s discover page
- 76.9% of events are hidden from the main listings
- New Delhi has a much higher hidden share than Lisbon
- Hidden rates vary by city and event category
- Use the event checker to see if your event is hidden
Most people think public event calendars show everything happening in their city. But the real event statistics reveal that a large share of public Luma events are not visible on the main discover page. This means if you rely on featured listings, you’re missing out on many events. Let’s break down the numbers and what they mean for organizers and attendees.
How many public events are hidden from Luma’s main discover page?
A full 76.9% of public Luma events are hidden from the discover page, meaning they’re not featured there but are still public and RSVP-able. If you depend on the main listings, you’re only seeing a fraction of what’s out there. Hidden Events currently tracks 3513 public Luma events across all cities, but 2703 of those aren’t shown on Luma’s discover page.
So, if you want access to all public events, you need to look beyond the featured section. The Hidden Events home page gives you access to all tracked events, not just the ones Luma highlights. This difference matters for both attendees and organizers who want their events seen. The add-event page lets you submit your Luma calendar, and new events show up in about ten minutes. If you’re curious whether a specific event is hidden, try the event checker.
Key takeaway: The main discover page does not show 76.9% of public events, so checking Hidden Events is essential for a fuller view.
How does the hidden share differ between cities?
Hidden event rates are not the same everywhere. New Delhi has the highest hidden share at 90.7%, while Lisbon is at 55.3%. This means in some cities, it’s much harder to find all public events just by browsing Luma’s discover page. The median hidden share across ranked cities is 78.2%, showing that in many places, more than half of public events aren’t featured.
If you want to explore specific cities, try San Francisco events, Austin events, or NYC events. Each city’s hidden share shapes how easy it is to find what’s happening locally. For cities where the hidden share is high, like Miami events or Sydney events, you’ll find that most public events are not on the main discover page. In contrast, London events has a lower hidden share, making it easier to see more public events at a glance.
Here’s a quick look at city-level differences:
| City (ranking) | Hidden % |
|---|---|
| New Delhi (highest) | 90.7% |
| Lisbon (lowest) | 55.3% |
| Median city (all ranked) | 78.2% |
If you want to compare more cities, browse all the Luma events we track.
What do the event statistics look like by category?
Hidden rates also differ by event category. AI events have a hidden share of 68.5%, Business events are at 73.3%, and Tech events come in at 72.9%. The category with the highest hidden share is Startup at 83.5%, while Crypto is the lowest at 63.3%.
This means that depending on your interests, you might be missing more events in certain categories than others. For example, if you’re looking for Tech events, check San Francisco tech events, Austin tech events, or NYC tech events. These pages reveal what’s actually available, not just what’s promoted. For more details, see our guide to event statistics.
| Category | Hidden % |
|---|---|
| AI | 68.5% |
| Business | 73.3% |
| Tech | 72.9% |
| Startup | 83.5% |
| Crypto | 63.3% |
Key takeaway: The chance that an event is hidden depends a lot on its category and location.
How many cities have at least half their events hidden?
Event visibility is a challenge in many places. Out of 22 ranked cities, 22 have at least half their events hidden from the main discover page. This isn’t rare, it’s common in most cities Hidden Events tracks. If you want to see what’s happening in a city with a high hidden share, Miami events and Sydney events both have many unfeatured listings. Or, for a city with a lower share, check London events.
You can also use the city events widget to embed a live feed of a city’s upcoming events on your own site. For more on why these hidden shares matter, read our guide to why luma events are hidden. Event organizers can use our blog guide to make sure their events get listed where more people can find them.
What do event statistics show about upcoming and trending events?
Looking at what’s next, 1031 events are starting soon across all cities. The busiest day for events is Thursday, with 19.3% of all events starting then. This trend can help you plan when to look for new listings or when to host your own event for maximum visibility.
Many upcoming public events are hidden from the main discover page, so checking Hidden Events regularly gives you a better chance of finding something new. For more insights on trends, see our guide to virtual event statistics. If you want more about how Luma itself presents events, visit Luma’s main site or the Luma help center.
| Metric | Value |
|---|---|
| Upcoming events starting soon | 1031 |
| Busiest day | Thursday |
| Share of events on that day | 19.3% |
Key takeaway: Many upcoming events are hidden, so checking Hidden Events often gives you a clearer view of what’s really happening.
Ready to see what’s actually happening? Explore all the Luma events we track for a live, unfiltered list.
About the author. Himanshu Saleria, Founder, Hidden Events. I love meeting people. I’ve been attending events, hosting them, and picking up patterns along the way for what makes a gathering worth showing up to. Hidden Events surfaces what I’ve been finding. Himanshu Saleria on LinkedIn