TL;DR
- 76.9% of public Luma events tracked are hidden from Luma’s discover page.
- New Delhi has the highest hidden share among cities, at 90.7%.
- Startup events have a high hidden rate at 83.5%.
- 3513 public Luma events are currently tracked, with 2703 hidden.
- You can check your own event’s status using the event checker.
Most people browsing Luma’s discover page see just a slice of what’s actually happening in each city. The real event statistics show that many public events are hidden from the main listing. That means you could be missing out, unless you know where to look.
How many public Luma events are hidden from the discover page?
A full 76.9% of all public Luma events tracked by Hidden Events aren’t featured on Luma’s discover page. That means in many cities, a large share of events are hidden from standard browsing, even though they’re public and open to RSVP.
Hidden Events lists 3513 public Luma events, but 2703 of those aren’t shown on Luma’s discover page. This isn’t about private events, these are open to anyone with the link, but you won’t find them unless you look beyond the default listings. For anyone who wants to explore everything happening, all the Luma events we track gives you access to the full set, not just the featured ones. And if you’re an organizer, the add-event page makes sure your calendar is included. For more about how Luma works, see Luma’s home page.
Key takeaway: Many public Luma events in many cities are hidden from the discover page, but you can find them all on Hidden Events.
How does the hidden share differ between cities?
Hidden event shares vary by city: New Delhi has the highest hidden rate at 90.7%, while Lisbon has the lowest at 55.3%. This means your chances of missing out depend a lot on where you’re searching.
Across 22 ranked cities, 22 have at least half their public events hidden. The median city hidden share is 78.2%. If you’re in New Delhi, many events won’t appear on the main Luma listing. In Lisbon, a substantial number are still hidden, so even there you need to look deeper. To see what’s happening in specific places, check out the San Francisco events, NYC events, Austin events, or Seattle events pages for live stats. If you need help using Luma, visit Luma’s help center.
How do hidden event rates compare across categories?
Startup has the highest hidden share, at 83.5%. Other categories also show high hidden rates: “Other” events at 85.4% and Business events at 73.3%.
Here’s how the hidden shares compare by category:
| Category | Hidden % |
|---|---|
| AI | 68.5% |
| Business | 73.3% |
| Crypto | 63.3% |
| Design | 70.8% |
| Networking | 77.1% |
| Other | 85.4% |
| Startup | 83.5% |
| Tech | 72.9% |
If you’re interested in tech or AI, a significant share is hidden, 72.9% for Tech and 68.5% for AI. For a closer look at what’s happening, see San Francisco tech events or NYC tech events. For AI, our guide to what luma ai events are happening shares more details.
How does event visibility compare between featured and hidden events?
Of the 3513 public Luma events tracked, 810 are featured on Luma’s discover page, while 2703 are hidden. That means for every featured event, there are many more hidden ones that you won’t see unless you know where to look.
This gap matters for both attendees and organizers. If you want the full picture, Hidden Events is the place to check. And if you’re unsure whether your event is visible, use the event checker to see if it’s being featured or hidden. Organizers can also visit our blog guide to learn how to make sure their events are tracked.
Key takeaway: There are many more hidden events than featured ones, so relying on the discover page alone means missing out on much of what’s happening.
What is the busiest day for Luma events, and are many of those hidden?
The busiest day for Luma events is Thursday, with 19.3% of all events starting then. But the high hidden share means that even on this busy day, many events are not visible on the main discover listing.
If you’re planning your week, don’t just check the featured events, there are many more happening on Thursday (and other days) that you can find on Hidden Events. For weekend plans, San Francisco this weekend, NYC this weekend, Austin this weekend, and Seattle this weekend pages show you what’s coming up, including those not featured on Luma’s discover page.
How can you access or list hidden events?
Anyone can browse all hidden and featured events on Hidden Events. If you’re an organizer, submitting your calendar on the add-event page ensures your events are tracked, whether or not they’re featured on Luma. And for those building community sites, the city events widget lets you embed a live feed of upcoming events for any city.
If you want more details or want to understand how event statistics work, check our guide to event statistics. For more on why events might be hidden, our guide to why luma events are hidden goes deeper.
Key takeaway: You can find and list hidden events easily with Hidden Events, attendees and organizers both benefit from seeing the full event landscape.
Ready to see what’s really happening in your city? Explore all the Luma events we track for the complete list.
About the author. Himanshu Saleria, Founder, Hidden Events. I love meeting people. I’ve been attending events, hosting them, and picking up patterns along the way for what makes a gathering worth showing up to. Hidden Events surfaces what I’ve been finding. Himanshu Saleria on LinkedIn