TL;DR
- 76.9% of public Luma events are hidden from the discover page.
- 2703 events are not featured right now.
- New Delhi has the highest hidden share at 90.7%.
- Startup events have a hidden rate of 83.5%.
- Saturday is the busiest day for event starts.
Most people think public event calendars show everything, but that’s not the case. Hidden Events tracks public Luma events across many cities, revealing the real numbers behind what you don’t see. The gap between featured and hidden events is bigger than you’d expect, and it’s not just a small slice that’s missing. Here’s what the data says about event visibility and what you’re missing if you stick to the usual listings.
What share of public events are hidden from Luma’s discover page?
A huge share of public Luma events aren’t featured on the discover page, 76.9% are hidden. That’s 2703 hidden events out of 3513 total across all tracked cities. If you rely only on Luma’s discover page, you’re missing many public events. Hidden Events pulls these numbers from an automated crawl, so the counts reflect what’s live right now.
This means many public events are findable only if you have the direct link or use a tool like Hidden Events. The discover page, found at Luma’s discover page, features just 810 events. That gap is why all the Luma events we track matter for anyone who wants the full picture. If you want to check a specific event, you can use the event checker to see if it’s hidden or not.
Key takeaway: Many public Luma events are hidden from the discover page, so you need more than just the official listings to see what’s really happening.
How does the hidden share differ between cities?
Hidden shares swing widely by city. New Delhi has the highest hidden share, with 90.7% of its public events hidden. On the other end, Lisbon has a hidden share of 55.3%. Even the city with the lowest share still has more than half its public events hidden.
Across the 22 ranked cities, 22 have at least half of their events hidden. The median hidden share, 78.2%, shows this isn’t just a few outliers. You can see how this plays out by checking city pages like San Francisco events, NYC events, or Austin events, each city’s hidden rate is different, but none are close to zero.
| City | Hidden % |
|---|---|
| New Delhi | 90.7% |
| Miami | 90.1% |
| Seattle | 89.3% |
| Lisbon | 55.3% |
If you want to see what’s live in a specific city, category pages like San Francisco this weekend or Austin this weekend give a snapshot of what’s actually happening.
How do hidden rates compare between event categories?
Hidden rates aren’t just about geography. The share of hidden events varies by category, too. The Startup category has a hidden share of 83.5%. In contrast, Crypto has a hidden share of 63.3%. Networking and Tech events are hidden at 77.1% and 72.9% respectively.
This means that if you’re interested in Startup or Networking events, you’re missing even more if you stick with the discover page. For a closer look, check out San Francisco tech events or NYC tech events, where you can see how many events in those categories aren’t featured.
| Category | Hidden % |
|---|---|
| Startup | 83.5% |
| Networking | 77.1% |
| Tech | 72.9% |
| Crypto | 63.3% |
Key takeaway: Hidden rates are high across all categories, but some, like Startup, are even more hidden than others.
What does event timing reveal about hidden events?
Timing matters: Saturday is the busiest day for events, with 19.3% of all tracked events starting then. But the hidden share doesn’t drop on weekends. Whether you’re looking for something to do today or planning ahead, you’ll find many hidden events happening when you want them.
If you’re planning your week, NYC this weekend or London this weekend show what’s coming up, including events you won’t see on Luma’s discover page. And with 1031 events starting in the next seven days, the live calendar changes fast.
How can organizers make their hidden events visible?
If you’re an organizer and your event isn’t showing up where people look, you’re not alone, 76.9% of public events are hidden. Hidden Events offers a simple fix: use the add-event page to add your Luma calendar. Your event will be live in about ten minutes, and you can add up to ten Luma links at once.
For more on why events get hidden, see our guide to why luma events are hidden. And if you want to embed a city’s live event list on your own site, try the city events widget. For official support, Luma’s own help center is the place to go.
Key takeaway: Organizers can make sure their events are seen by adding them to Hidden Events, closing the gap left by the discover page.
What do these event visibility statistics mean for attendees?
If you stick to the events featured on Luma’s discover page, you’re missing many of the events that are actually happening. Hidden Events exposes 2703 additional public events that aren’t featured, so you can plan better and find gatherings that fit your interests or schedule.
To get the real picture, browse all the Luma events we track or use the event checker to see if a link is hidden. For more stats, check our guide to event statistics.
Ready to see what’s actually happening? Browse the Hidden Events live list to find events you won’t see anywhere else.
About the author. Himanshu Saleria, Founder, Hidden Events. I love meeting people. I’ve been attending events, hosting them, and picking up patterns along the way for what makes a gathering worth showing up to. Hidden Events surfaces what I’ve been finding. Himanshu Saleria on LinkedIn